The highly popular and innovative “Talking Construction� TV and radio show, after a successful year-long run on WBTV and radio stations WINK/WNOG, is now enjoying even wider exposure with the inauguration of Cam-Bel Media’s Construction Webcast.

The Construction Webcast is the latest brainchild of Cam-Bel Media CEO Jack Campbell, who continues to offer marketers in the Southwest Florida construction industry more efficient methods of reaching their target audiences.

“Talking Construction� is now a major feature of the Construction Webcast and will be “on call� on desktops at the desired time and date of the viewer instead of a specified time on the airwaves, vastly expanding the reach of the informative construction talk show.

But TC is just the tip of the Webcast iceberg. A rich array of in-depth articles, informative company videos and nuts and bolts industry data are just some of the many offerings found on the site.

Campbell believes that the Webcast feature that may prove to be the most beneficial to business owners is the free listing of jobs available and the resumes of people searching for employment.

“Whenever you ask a small business owner what is the most challenging aspect of his job, invariably he will point to the problem of finding and retaining quality employees,� Campbell says. “Anything that can help alleviate this pressure will be warmly welcomed by the construction community.�

The client audience, on the other hand, could very well find the Directory of Contractors, Subcontractors and Suppliers to serve their needs best. The Directory is conveniently served up by major vendor categories; once the viewer clicks on the desired category, he is shown information on the leading companies in that segment.

“This data base is still growing,� Campbell points out, adding that vendors are welcome to include listing of their companies in the directory by simply clicking on the appropriate heading on the site.

The Webcast’s Home Page also offers up a selection of articles that provide insight into what is happening in the Southwest Florida construction industry as well as valuable marketing tips to help the viewer compete in the current white hot market.

One of the more intriguing aspects of the Webcast site is the lineup of videos available for viewing, always on call. They represent a lineup of sophisticated, professional, state-of-the art presentations by some of the area’s most important vendors. Also included are messages from industry thought leaders on what to look for in the Southwest Florida marketplace in the months and years ahead. They include commentary from top executives of such key construction organizations as BIA, CBIA and ASCF.

The Webcast represents a “home base� for the construction industry in the area. “It’s for you and about you,� is Campbell’s message to construction marketers. “Everyone in the industry can participate; its resources are there for the taking. The more you participate, the more you will recognize its potential.�